When the owners of a vacant lot in Zionsville’s Stonegate Community called Jennifer this spring, they were at their wit’s end! Their plans had changed, and they would not be returning to Zionsville from California. They’d been trying to sell their lake-side lot for FOUR YEARS with another local broker…unsuccessfully. Four years of interest payments, property taxes, HOA dues, and general worry had taken their toll on the owners, and the thing simply had to be sold. It wasn’t difficult for Jennifer to see why the lot had not sold. The developer had reduced his prices across the board, and an exact lot next door was on the market for roughly $30,000 less than their last list price… but the developer’s lots weren’t selling either! Like it or not, Jennifer had to present the tough facts to her clients, and it is never easy to tell a property owner how overpriced their property is. Jennifer had to do the dirty work, and they agreed to reprice lot to be appropriate to the market before she rolled out her advertising plan. Within a month, interest picked up; and before long, Jennifer had TWO offers to review with the sellers. The lot ended up selling just a bit over the list price, and it closed at the end of July. Yes, the sellers had to take a loss from what they had originally paid for it, but as they had learned in four years, the cost of holding out in hope can end up being more costly than the decision to stop holding on. When all was said and done, they sent Jennifer a note and a raving letter of reference if anyone would like to see it?