Natalie and Byron were ready to downsize. They had one child off to college and the other in high school, and there simply was no reason to maintain the huge home on its sprawling acreage anymore. So they called in Jennifer, a little nervous about selling “in this market.” But Jennifer helped them see that 2013 was a new year and “that market” is history. Inventory was in short supply, buyers were snapping up well-priced and well-staged homes in order to capture the crazy low mortgage interest rates that the summer offered, and there had literally never been a time so perfect for them to sell. And she was right. The house was sold in 8 days for nearly list price. The second buyer who walked in the door loved it, bought it and has now moved in. The process wasn’t easy on Natalie and Byron, because Jennifer had given them many, many homework assignments to complete before the house was presented to the market, but the work was worth it! And now they’re moving to the lake, which will soon be another Story of Sold.
Jennifer inherited this listing when one on her team members left the business. It was in the Village of Zionsville, Jennifer’s home turf and an easy transition, but it had already been exposed to the market a little too long when she stepped in. The marketing and presentation needed an overhaul to attract new attention. She walked the home with the sellers…advised some adjustments to the staging…brought in her trusted photographer for a crucial re-shoot…tweaked the price to a more active price range…and rewrote all of the ads for the house. It worked! An offer was received in short order, but it failed when the buyer got nervous about buying a historic house, relinquished his earnest money, and walked. It’s painful, but it happens. They started over. Another buyer came along, but this one walked the fence for weeks. And weeks. And weeks. What he didn’t realize is that Jennifer never gives up. She followed up, answered questions, checked in, “sold” the Village lifestyle, checked in again, invited him to events in town…and BOOM…an offer was finally presented. It closed, and all were happy. The new owners are now seen all over the Village, enjoying the lifestyle she had promised, and loving it!